Executive, Trade Marketing (Food & Beverage Business)

• Execute national and regional trade marketing activities in line with annual business objectives.

• Coordinate the implementation of trade promotions, consumer offers, retailer schemes, and distributor incentive programs.

• Ensure timely development, distribution, and deployment of POSM (Point of Sale Materials) across all sales channels.

• Conduct regular market visits to monitor visibility, merchandising standards, pricing, product availability, and promotional compliance.

• Work closely with the sales team to improve outlet execution, display quality, and market coverage.

• Track trade promotion effectiveness and prepare post-promotion analysis with recommendations.

• Coordinate new product launches by ensuring timely execution of visibility and activation plans.

• Monitor competitors' trade activities, promotional campaigns, pricing, and merchandising practices and share actionable insights.

• Assist in preparing the annual trade marketing calendar and monthly execution plans.

• Manage trade marketing budgets related to POSM, retailer activation, merchandising, and promotional activities.

• Coordinate with procurement and vendors for production, quality control, and timely delivery of promotional materials.

• Develop and maintain trade marketing reports, including visibility scorecards, activation reports, and ROI analysis.

• Support distributor engagement programs and retailer relationship-building initiatives.

• Ensure proper utilization and audit of promotional materials distributed to the field.

• Collaborate with Brand, Sales Operations, and Supply Chain teams to ensure successful execution of marketing campaigns.

• 1 to 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies

BBA/MBA in Marketing, Business Administration, or a related discipline

• Age At most 32 years