Digital Marketing And Branding Executive

LUMINANCE HEALTHCARE

Luminance Healthcare is an outpatient healthcare and diagnostics centre in North Badda, Dhaka. We will provide general and specialist consultations, laboratory and imaging diagnostics, diabetes and metabolic care, women's health, physiotherapy, dermatology, dental care, vaccination, infusion and pharmacy support.

Digital Marketing and Branding Executive

Job Description

Employment: Part time, on site

Working hours: 5 hours per day, 5 days per week (25 hours weekly)

Role Purpose

Build Luminance's digital and video presence and the professional profiles of its in-house doctors through daily content, consistent branding and effective campaign execution.

Key Responsibilities

 Manage Facebook, Instagram, YouTube and other approved channels; maintain a content calendar, publishing schedule and consistent brand presentation.

 Produce daily static posts and motion graphics, using generative AI for ideas, copy, design and production support.

 Script, shoot and edit daily short videos for Facebook and YouTube, adapting them for Instagram with captions, thumbnails and clear sound.

 Create doctor-led videos on common illnesses, hormone health and lifestyle management; build individual doctors' professional branding and social media presence.

 Create staff tips and workplace stories featuring laboratory, nutrition, physiotherapy, reception, management and housekeeping teams.

 Refine brand guidelines and regularly update post templates, brochures, posters, doctor profiles and other digital and printed materials.

 Manage paid media buying across Meta, Google/YouTube and programmatic channels within agreed budgets; test creatives and audiences, and deliver consent-based SMS campaigns.

 Handle comments, messages and reviews; coordinate appointment enquiries with reception and direct clinical questions to clinicians.

 Support basic website content, search engine optimisation (SEO) and Google Business Profile updates.

 Track reach, engagement, video retention, enquiries, appointments and advertising costs; report results regularly and improve content and campaign performance.

 Obtain doctor review of health content and filming consent; check AI output, safeguard confidentiality, and maintain secure account access and organised creative archives.

Experience and Requirements

 Several years of digital marketing and social media brand-building experience, supported by a portfolio of graphics, videos and campaign results.

 Strong graphic design, photography, videography, video editing and motion graphics skills, with practical generative AI and creative software experience.

 Hands-on experience in media buying, programmatic advertising, SMS marketing, publishing tools and analytics.

 Strong Bangla and English copywriting and storytelling skills; healthcare or doctor-branding experience is preferred.

 Own suitable laptop and basic videography kit required initially. Luminance will procure relevant equipment for use over time.

• At least 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Professional Photographers, Advertising Agency, Advertising Technology (AdTech) Startup, Market Research Firms, Business-to-Business (B2B) Software and Services Startup

• Age 25 to 35 years