Area Manager - Sales

Job Summary

The Area Manager will be responsible for driving sales growth within the assigned area by managing the sales team, distributors, market coverage, outlet development, collection and overall territory performance. The position will work closely with the Sales and Brand & Marketing teams to ensure strong market execution and achievement of business objectives.

Key Responsibilities

• Develop and execute area-wise sales plans to achieve monthly, quarterly, and annual sales targets.

• Take overall responsibility for sales performance and business growth within the assigned territory.

• Lead, guide, and monitor Sales Executives/Sales Officers and ensure effective field execution.

• Set individual/team targets and regularly review performance against targets.

• Manage and develop strong relationships with distributors, dealers, retailers, and key customers.

• Ensure adequate product availability and distribution coverage across the assigned area.

• Expand market coverage by developing new distributors, dealers, retailers, and outlets.

• Monitor distributor sales, stock, outstanding payments, and inventory levels.

• Ensure timely collection of outstanding payments in line with company policy.

• Conduct regular market visits to evaluate sales performance, outlet coverage, product availability, pricing, visibility, and competitor activities.

• Analyze sales data, territory performance, product performance, and market trends to identify growth opportunities.

• Prepare and submit regular sales reports, forecasts, market updates, and action plans to management.

• Identify underperforming territories/products and develop corrective action plans.

• Ensure proper implementation of company sales policies, trade programs, promotional activities, and market initiatives.

• Coordinate with the Brand & Marketing Team for market activation, dealer programs, workshops, product campaigns, and promotional activities.

• Monitor competitor pricing, promotions, product launches, distribution, and market activities.

• Build strong relationships with key market influencers and customers within the territory.

• Train, coach, and motivate the sales team to improve productivity and execution quality.

• Ensure proper discipline, reporting, route planning, and field-force productivity.

• Resolve distributor and customer issues in coordination with relevant departments.

• Provide regular market feedback and recommendations to management.

• Perform other responsibilities assigned by management.

Key Performance Areas (KPI)

• Area Sales Target Achievement

• Sales Growth

• Distributor Performance

• Market & Outlet Coverage

• New Outlet Development

• Product Availability

• Collection & Outstanding Management

• Sales Team Productivity

• Territory Expansion

• Market Share Growth

• Competitor Monitoring & Market Intelligence

• Trade Program Execution

• 2 to 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Chemical Industries, Paint

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA)
• Bachelor/Honors
• Masters

• Age 30 to 35 years
• Only Male

• T/A,Mobile bill,Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2

Send your CV to the given email hasina@fastgroupbd.com or Email your CV from My Bdjobs account