Digital Marketer (E-Commerce & Growth)

Uttara based a newly AI based IT company is seeking a creative, analytical, and results-driven Digital Marketer to lead our e-commerce growth, brand positioning, and multi-channel content strategies. The ideal candidate knows how to connect with target audiences, scale online stores, and manage end-to-end marketing operations—including SEO, social media, email marketing, video production, and MarTech stacks.

Familiarity with sourcing, executing, or managing workflows across freelance and remote marketplaces (such as Upwork.com, Remote Job, Freelancer.com, etc.) is a distinct advantage.

Key Responsibilities:

E-Commerce & Product Branding

• Drive online store traffic, conversion rates, and revenue across our e-commerce platforms.

• Shape and elevate product branding, maintaining consistent messaging, visual identity, and value propositions across all digital touchpoints.

• Optimize product listings, landing pages, and user funnels to maximize customer lifetime value (CLV) and average order value (AOV).

Search Engine Optimization (SEO) & Content Management

• Plan, execute, and scale on-page and off-page SEO strategies to boost organic search rankings.

• Oversee end-to-end content management across blogs, product descriptions, landing pages, and social channels, ensuring brand consistency and timely publishing.

• Track, analyze, and report on website and campaign performance using Google Analytics and Facebook Analytics / Meta Pixel.

Social Media & YouTube Marketing

• Plan, schedule, and execute organic and paid campaigns across platforms including YouTube, Facebook, and Twitter (X).

• Manage our YouTube marketing strategy, including video SEO (titles, tags, thumbnails, descriptions), channel growth, and video ad campaigns.

• Identify and segment target audiences to tailor messaging, boost engagement, and lower customer acquisition costs.

Video Editing & Creative Production

• Edit and produce high-converting short-form and long-form video content (product demos, social media reels, YouTube videos, and video ads) using tools like Premiere Pro, CapCut, Final Cut, or DaVinci Resolve.

• Repurpose long-form video content into bite-sized clips for Facebook, Twitter (X), and e-commerce product pages.

Email Marketing & MarTech Implementation

• Design, build, and automate targeted email marketing flows (newsletters, abandoned carts, post-purchase follow-ups) to nurture leads and drive repeat sales.

• Implement and manage MarTech tools (CRM, CMS, email automation, analytics, and social scheduling platforms) to streamline marketing workflows.

Freelance Marketplace & Vendor Management

• Leverage experience in handling, sourcing, or managing projects on freelance platforms like Upwork, Freelancer.com, Remote Job, or similar networks for specialized creative or technical tasks.

• Coordinate with external contractors and agencies to keep campaigns moving on schedule.

• At least 5 years
• The applicants should have experience in the following business area(s): IT Enabled Service

• Bachelor’s degree in CSE, Marketing, Digital Media, Communications, Statistics, or a related field.

• Portfolio showcasing past video edits, YouTube channel growth, or e-commerce brand campaigns.

• Certifications in Google Analytics, Google Ads, or HubSpot.

• Experience: 5+ years of hands-on digital marketing experience, specifically within an e-commerce environment.

• Video & Content: Proven experience in video editing, YouTube marketing, and content management systems (CMS) (e.g., WordPress, Shopify).

• Analytics & SEO: Proficient in Google Analytics, Facebook Analytics / Meta Ads Manager, and SEO tools (Search Console, Ahrefs/SEMrush).

• Platform & MarTech Mastery: Strong command of Facebook, Twitter (X), YouTube, and MarTech stacks (email marketing software, CRM, automation tools).

• Marketplace Savvy: Hands-on familiarity with freelance/remote work platforms (Upwork, Freelancer.com, Remote Job) for project execution or vendor management.

• Analytical & Creative Mindset: Ability to blend creative storytelling (video/copy) with hard data to optimize ROI.