Assistant Manager, Digital Marketing
Job Description
- Lead ROI-driven digital marketing, media buying, and programmatic advertising strategies.
- Drive data-driven performance marketing and high-quality lead generation across digital channels.
- Plan and optimize campaigns across Google Ads, Meta, LinkedIn, and DV360.
- Conduct audience, market, and content research to identify growth opportunities and guide content strategy.
- Define audience targeting, SEO, and digital growth strategies to maximize visibility and conversions.
- Oversee agencies and external partners, ensuring quality execution and performance against business objectives.
- Analyze marketing data, customer behavior, and campaign performance to optimize ROI, ROAS, CPL, CAC, and lead quality.
- Own digital marketing KPIs, budgets, and reporting, driving continuous optimization through data-backed decision-making.
Experience
- At least 5 years
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
Additional Requirements
- Age 27 to 33 years
Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and DV360.
Hands-on experience in media buying, performance marketing, and lead generation.
Strong analytical skills with the ability to interpret campaign performance and customer insights.
Sound knowledge of SEO, audience targeting, digital growth strategies, and conversion optimization.
Experience in campaign budgeting, KPI management, and performance reporting.
Ability to work independently and manage multiple campaigns simultaneously.
Excellent communication, stakeholder management, and problem-solving skills.