Digital Marketing Executive

Job Location

• Dhaka (Rayerbag)

Responsibilities & Context

• Plan, execute, monitor, and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, YouTube, and other relevant digital platforms.
• Develop data-driven marketing strategies to increase sales, generate qualified leads, and maximize return on advertising spend (ROAS).
• Analyze campaign performance and customer behavior to identify opportunities for improving conversions and overall marketing effectiveness.
• Create high-converting marketing strategies for promoted products by collaborating with the content and creative team to produce engaging ad creatives, videos, and promotional content.
• Identify winning products and recommend the most effective advertising approach based on audience insights, campaign data, and market trends.
• Build, optimize, and manage high-converting landing pages for advertising campaigns, ensuring an excellent user experience and improved conversion rates.
• Plan and execute product launch campaigns, promotional offers, and seasonal marketing activities to drive sales and brand awareness.
• Perform audience research, competitor analysis, and A/B testing to continuously improve campaign performance.
• Monitor advertising budgets, campaign KPIs, and overall marketing performance while providing regular performance reports and actionable recommendations.
• Stay updated with the latest trends, platform algorithm changes, and digital marketing best practices to maintain a competitive advantage.
• Work closely with the management, design, and content teams to ensure all marketing campaigns align with business objectives and brand guidelines.

• 1 to 2 years
• The applicants should have experience in the following business area(s): E-commerce, F-commerce

• Bachelor/Honors

• Bachelor/Honors

• Age 22 to 35 years

Skills & Expertise

• Digital Marketing
• Google Ads
• Meta Marketing
• Digital Content

Salary Review: Yearly Festival Bonus: 2