Brand Executive, Consumer Brands

Analyze present market, forecast potential market and suggest relevant ideas in terms of product, price, and promotion.

Prepare and implement appropriate Marketing Plan and Strategy for existing responsible products and as well as newly assigned products.

Prepare the yearly sales budget and profit and loss statement of the assigned products and also the expected sales forecasting for the coming year.

Prepare the monthly promotional plan as per the promotional budget and to implement and monitor the impact of the promotional activities minutely.

Monitor national sales achievement against the budget as well as the target in respect of volume and turnover and to evaluate individual depot performance.

Prepare promotional materials.

Ensure continuous supply and maintain stock level of the responsible products at all depots.

Prepare and up-date the costing of the responsible products with the price change of raw materials and other parameters.

Visit market to monitor competitor’s activities and market situation and accordingly propose the measures to be taken and up date the Marketing Plan.

Help in developing the packing materials of the assigned new products.