Regional Sales Manager (RSM)

Plan and execute sales strategies in line with market trends, consumer behavior, and the annual business plan to drive regional sales growth and maximize team performance.

Develop and strengthen distributor operations to ensure optimum product availability, market coverage, and business growth.

Increase market penetration, outlet coverage, and distribution while identifying new business opportunities within the assigned division.

Achieve regional sales, volume, and revenue targets through effective sales execution and business planning.

Monitor merchandising standards, promotional activities, and in-market execution to maximize product visibility and sales.

Review sales data, market trends, and competitor activities to identify opportunities and implement corrective actions.

Maintain strong relationships with distributors, key customers, and stakeholders to ensure sustainable business growth.

Lead, coach, and monitor the performance of ASMs, TSMs, and Sales Officers to build a high-performing sales organization.

Ensure adherence to company policies, sales processes, and timely submission of sales reports and business reviews.

Master’s/ Bachelor’s in any discipline.

MBA in Marketing will be given preference.

Minimum 2 years of experience in a Regional Sales Manager or equivalent leadership role.

Proven experience in managing large sales teams and distributors across a division.

Experience in Beverage/ FMCG companies will be highly preferred.

Hands-on experience with Sales Force Automation (SFA) systems and mobile sales applications.

Must have strong proficiency in MS Excel and PowerPoint for data analysis, reporting, and business presentations.