Digital Marketing & Website Maintain Executive

Job Summary

We are seeking a skilled and innovative Digital Marketing & Web Developer to manage our online presence through effective digital marketing strategies and high-performing websites. The ideal candidate will be responsible for developing and maintaining websites, executing digital marketing campaigns, improving search engine rankings, and enhancing user engagement across digital platforms.

Key Responsibilities

1. Digital Marketing

   • Plan, implement, and manage digital marketing campaigns across various platforms.

   • Manage social media marketing, email marketing, and online advertising campaigns.

   • Develop and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.

   • Monitor and optimize paid advertising campaigns, including Google Ads and social media advertisements.

   • Create and manage content calendars for digital platforms.

   • Analyze campaign performance and prepare reports with actionable insights.

   • Identify market trends and recommend strategies to improve brand visibility and customer engagement.

2. Web Development

   • Design, develop, and maintain responsive and user-friendly websites.

   • Ensure website functionality, performance, security, and mobile compatibility.

   • Implement website updates, new features, and third-party integrations as required.

   • Optimize website loading speed, user experience (UX), and accessibility.

   • Perform regular website maintenance, backups, and troubleshooting.

   • Manage web hosting, domains, and website deployment processes.

3. SEO & Website Optimization

   • Conduct keyword research and implement on-page and technical SEO best practices.

   • Monitor website analytics using relevant tools and improve conversion rates.

   • Optimize landing pages for marketing campaigns and lead generation.

   • Improve website performance based on user behavior and analytical data.

4. Content Management

   • Publish and manage website content, blogs, and multimedia assets.

   • Coordinate with content creators and designers to maintain brand consistency across all digital channels.

   • Ensure all digital content is optimized for search engines and user engagement.

5. Collaboration

   • Work closely with management and other departments to understand business goals and develop effective digital strategies.

   • Participate in planning promotional campaigns, website enhancements, and customer acquisition initiatives.

   • Incorporate feedback and deliver projects within established timelines.

Required Qualifications

• Proven experience in digital marketing and web development.

• Proficiency in HTML, CSS, JavaScript, and content management systems such as WordPress or equivalent platforms.

• Strong understanding of SEO, SEM, Google Ads, and social media marketing.

• Experience with website analytics tools such as Google Analytics and Search Console.

• Knowledge of responsive web design principles and website security practices.

• Ability to manage multiple projects and meet deadlines.

• Excellent communication, analytical, and problem-solving skills.

Preferred Skills

• Experience with e-commerce website management and payment gateway integrations.

• Familiarity with marketing automation tools and email marketing platforms.

• Knowledge of UI/UX design principles and conversion rate optimization techniques.

• Basic graphic design and multimedia editing skills are an advantage.

• Understanding of emerging digital marketing trends and web technologies.

Work Context

• The position requires both technical expertise and strategic thinking in a fast-paced digital environment.

• Employees may work independently or collaboratively on multiple projects simultaneously.

• Occasional overtime may be required to meet campaign or website launch deadlines.

• The role involves continuous learning and adaptation to evolving digital marketing practices and web technologies.

• Candidates should be comfortable using a variety of web development and marketing tools to achieve organizational objectives.

Performance Expectations

• Deliver effective digital marketing campaigns that support business growth and brand visibility.

• Maintain secure, responsive, and high-performing websites.

• Improve website traffic, user engagement, and conversion rates through data-driven strategies.

• Meet project deadlines while maintaining high standards of quality and professionalism.

• Contribute positively to team collaboration and continuous improvement initiatives.

• At least 2 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service
• Freshers are also encouraged to apply.

• Higher Secondary

• Age At most 45 years