Manager, Digital Marketing (Benemoy Securities Ltd.)

Benemoy Securities Ltd. is a leading brokerage firm committed to delivering innovative investment solutions and exceptional client service in Bangladesh's capital market. We are looking for a highly analytical, technology-driven, and proactive Manager, Digital Marketing to oversee the company's digital presence, monitor online performance, analyze digital campaigns, safeguard brand reputation, and provide actionable insights to support business growth.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies for all JSK brands.

• Manage social media marketing (Facebook, Instagram, YouTube, LinkedIn, TikTok) campaigns and content calendars.

• Create, manage, and optimize Google Ads, Facebook Ads, and other paid campaigns to maximize ROI.

• Oversee and maintain the company’s websites and online presence, ensuring up-to-date and SEO-friendly content.

• Coordinate with creative and content teams to develop engaging visuals, videos, and promotional materials.

• Analyze web and social media analytics to measure campaign performance and user engagement.

• Implement strategies for lead generation, remarketing, and conversion optimization.

• Monitor and report on emerging trends in digital marketing and competitors’ activities.

• Plan and execute email marketing campaigns, newsletters, and automation flows.

• Collaborate with business units (Hospital, Diagnostics, Sara Express, GCC) for targeted campaigns.

• Analyze operational data and identify trends, anomalies, inefficiencies, and compliance issues.

• Prepare and submit daily, weekly, monthly, and ad-hoc monitoring reports to Management.

• Coordinate with department heads to ensure timely resolution of identified issues and discrepancies.

• Conduct digital audits and operational reviews to ensure adherence to company policies and procedures.

• Evaluate the effectiveness of marketing systems digitally and recommend process improvements.

• Ensure the security, accuracy, and confidentiality of data and reports.

• Investigate operational irregularities, unauthorized activities, and policy violations and report findings to Management.

• Support senior management with business intelligence, performance analysis, and decision-making reports.

• Perform any other duties assigned by the Management.

• At least 3 years
• The applicants should have experience in the following business area(s): Share Brokerage/ Securities House

• Bachelor Degree in any discipline.

• Professional certifications in Digital Marketing, Google Ads, or Social Media Marketing will be preferred.

• Additional certifications in Data Analytics, Business Intelligence, ERP Systems, Digital Monitoring, or IT Governance will be considered an advantage.

• Age At least 20 years
• Only Male

• Strong knowledge of Facebook Business Suite, Meta Ads Manager, Google Analytics, Google Search Console, and other digital reporting tools.

• Good understanding of online customer behavior, digital marketing performance metrics, and campaign effectiveness.

• Experience in preparing dashboards, performance reports, and actionable business insights.

• Ability to work under pressure, manage multiple priorities, and meet reporting deadlines.

• Strong attention to detail with a high level of accuracy.

• High level of integrity, professionalism, and confidentiality.

• Ability to analyze large datasets and convert them into meaningful management insights.

• Festival Bonus: 2

• Other benefits as per company policy.