Head of Marketing

Lead the Future of International Education Marketing in Bangladesh

Universal College Bangladesh (UCBD), a leading transnational education provider and a concern of the STS Group, is seeking a dynamic and strategic Head of Marketing to lead its brand, digital marketing, and student recruitment initiatives. UCBD partners with Monash College, the University of London, and the University of Lancashire to deliver globally recognized academic programs.

• Reporting To: COO / CEO

The Head of Marketing will own UCBD`s entire above-the-line and digital presence from brand strategy and creative direction to performance marketing, social media, SEO/SEM, and marketing analytics. This is a builder`s role: you will professionalize a growing marketing function, lead a small but expanding team, and be directly accountable for driving qualified lead generation and enrollment contribution across all programs (MUFY, MCD, Ulan, UIFY, UOL/LSE EMFSS).

Key Responsibilities

Brand Management

• Define and steward the UCBD brand architecture, ensuring consistent visual identity, tone of voice, and positioning across all touchpoints and partner communications (Monash, UOL/LSE, ULan).

• Lead annual brand planning including campaign themes, ATL activations, and above-the-line media (OOH, print, radio, TV where relevant).

• Manage co-branding guidelines with international university partners; ensure UCBD`s own brand equity grows alongside partner brands.

Digital Marketing & Lead Generation

• Own all digital channels end-to-end: Meta (Facebook/Instagram), Google Ads (Search + Display + YouTube), LinkedIn, website/SEO, email marketing, and WhatsApp CRM flows.

• Drive top-of-funnel lead volume and bottom-of-funnel lead quality measured by walk-in rate and admission conversion.

• Oversee SEO strategy and ensure UCBD ranks competitively for high-intent search queries relevant to Australian and UK pathway & in-country education in Bangladesh.

• Manage and optimize paid digital budget across channels with a clear CPL and CAC

• Build retargeting and lead nurture flows that move prospects from awareness to walk-in, in coordination with the admission head.

Content & Creative

• Lead content strategy across programs program-specific content calendars, student testimonials, alumni spotlights, faculty features, and partner university content.

• Oversee production of all marketing assets: brochures, digital creatives, video content, event collateral, school visit kits, and corporate presentations.

• Build and maintain a content library organized by program, audience segment (student, parent, school counsellor), and funnel stage.

• Commission and quality-control creative agency and production vendor outputs.

Analytics & Reporting

• Own the marketing dashboard: channel-wise lead volume, cost-per-lead, lead-to-walk-in rate, and walk-in-to-admission conversion reported weekly to senior leadership.

• Conduct regular channel audits and attribution analysis; make data-backed budget reallocation recommendations.

• Track competitor digital activity and surface competitive insights quarterly.

School & Community Partnerships (Digital Extension)

• Support the School Connect Program with targeted digital content for school counsellors, parents, and students

• across UCBD`s tiered school partner network.

• Manage UCBD`s presence on student community platforms, education forums, and school parent groups.

Team & Agency Management

• Build, manage, and mentor the Brand & Digital team.

• Manage relationships with creative agencies, media buying agencies, digital freelancers, and production houses.

• Set team KPIs aligned with enrollment targets, conduct monthly performance reviews, and develop team capability.

• At least 15 years
• The applicants should have experience in the following business area(s): College

• Bachelor`s degree in Marketing, Business, Communications, or a related field; MBA or postgraduate marketing qualification preferred.

• Age At least 35 years

• 15 plus years of total marketing experience, with at least 5 years in a brand leadership or digital marketing leadership role.

• Demonstrated experience managing paid digital budgets of BDT 2 Cr+ per year with measurable lead generation outcomes.

• Prior experience in education marketing, EdTech, or a service/aspirational consumer brand strongly preferred.

• Hands-on proficiency in Meta Ads Manager, Google Ads, Google Analytics 4, and at least one CRM or marketing automation platform.

• Experience working with transnational, multinational, or international-partnership brands is a strong advantage.

Skills & Competencies

• Strategic thinker who can translate enrollment targets into channel-level marketing plans.

• Strong creative sensibility - able to brief and evaluate creative work, not just manage processes.

• Data-literate: comfortable building dashboards, reading funnel analytics, and making budget decisions from data.

• Excellent communicator, capable of presenting to board-level audiences.

• High ownership mindset; operates effectively in a fast-paced, target-driven environment.

What UCBD Offers

• A high-visibility, high-impact role at the centre of a growing institution with genuine international backing.

• Direct access to senior leadership and board-level strategic conversations.

• Partnership with globally ranked universities Monash University, UoL/LSE, and Ulan.

• Competitive compensation benchmarked to senior marketing roles in Bangladesh`s private education sector.

• A brand story worth telling and the mandate to build it from the ground up.

Interested candidates are invited to submit their updated CV to: career@ucbd.edu.bd, with the subject line: Application for Head of Marketing.Only shortlisted candidates will be contacted.UCBD is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Send your CV to the given email career@ucbd.edu.bd