Executive - Brand
Job Description
Brand Management
Assist in developing and implementing brand plans and marketing strategies.
Monitor brand performance, sales trends, and competitor activities.
Ensure brand guidelines are maintained across all communication materials.
Campaign Management
Coordinate ATL, BTL, and Digital Marketing campaigns.
Execute promotional activities, consumer offers, and trade activation programs.
Support event management, sponsorships, fairs, and brand activation initiatives.
Product Management
Coordinate new product launches and packaging development projects.
Work closely with Sales, Supply Chain, Procurement, and Production teams.
Monitor product availability and promotional stock requirements.
Digital Marketing Support
Coordinate with creative agencies and digital marketing partners.
Review social media content, campaign creatives, and communication materials.
Track campaign performance and prepare reports.
Market Research & Analysis
Conduct market visits and collect consumer insights.
Analyze competitor activities, pricing, and promotional strategies.
Prepare market intelligence reports and recommendations.
Budget Management
Assist in preparing and monitoring brand budgets.
Process vendor bills, quotations, and marketing expenses.
Ensure marketing activities are executed within approved budgets.
Reporting
Prepare monthly brand performance reports.
Track campaign KPIs and ROI.
Maintain records of marketing activities and expenditures.
Experience
- 1 to 3 years
- The applicants should have experience in the following business area(s): Advertising Agency, Agro based firms (incl. Agro Processing/Seed/GM), Cosmetics/Toiletries/Personal Care, Group of Companies, Food (Packaged), Beverage, Healthcare/Lifestyle product
- Freshers are also encouraged to apply.
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
Additional Requirements
- Age 25 to 32 years
Key Competencies
Creative Thinking
Analytical Ability
Teamwork & Collaboration
Problem Solving
Time Management
Project Coordination
Attention to Detail
Skills & Expertise
Compensation & Other Benefits
- Provident fund,Gratuity,Insurance,Mobile bill
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2