Senior Executive, Marketing

Join Our Vision for People Excellence!

Dekko Food Limited, a leading FMCG organization in Bangladesh, is strengthening its people strategy to drive sustainable growth and transformation. We are seeking a high-potential Marketing professional to join as Senior Executive, Marketing working closely with senior leadership to enhance organizational capability and strengthen the leadership pipeline.

Core Responsibilities:

Brand Management

• Assist in developing and executing annual brand plans aligned with business objectives.
• Monitor brand performance, market share, sales trends, and consumer insights.
• Support new product development (NPD), product renovation, and packaging development initiatives.
• Ensure consistent brand positioning and communication across all consumer touchpoints.

Marketing & Communication

• Plan, coordinate, and execute ATL, BTL, and digital marketing campaigns.
• Liaise with creative, media, digital, and activation agencies to ensure timely delivery of marketing materials.
• Monitor campaign effectiveness and prepare post-campaign evaluation reports.
• Manage social media and digital brand activities in collaboration with relevant stakeholders.

Market Research & Consumer Insights

• Conduct market analysis, competitor tracking, and consumer research.
• Analyze consumer behavior, market trends, and category performance to identify growth opportunities.
• Generate actionable insights and recommendations for brand development.

Trade & Sales Support

• Work closely with Sales and Trade Marketing teams to develop promotional activities.
• Support execution of trade programs, consumer promotions, and merchandising initiatives.
• Ensure effective communication of brand strategies to the sales team.

Budget & Reporting

• Assist in preparing and monitoring brand budgets.
• Track marketing expenditures and ensure efficient utilization of resources.
• Prepare regular reports, presentations, and business reviews for management.

• 4 to 6 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Group of Companies

• Bachelor of Business Administration (BBA) in Marketing

• Age At most 35 years

Required Skills:

• Strong understanding of brand management principles and FMCG marketing.
• Knowledge of ATL, BTL, Digital Marketing, and Consumer Promotions.
• Excellent analytical and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Experience in market research and data analysis will be an added advantage. Creative mindset with attention to detail.

Other Requirements:

• Experience in launching and managing FMCG brands/products will be preferred.
• Strong understanding of consumer behavior and market dynamics.
• Ability to work effectively in a fast-paced and result-oriented environment.
• Willingness to travel as required for market visits and brand activities.

• Competitive and market-aligned remuneration, commensurate with experience and competency

• 2 (Two) weekly holidays for work-life balance

• Monthly mobile allowance

• Annual salary review based on performance and business outcomes

• 2 (Two) festival bonuses per year as per company policy

• Subsidized, quality lunch facility at the company dining

• Handset allowance as per company policy

• Birthday recognition and celebration program

• Engaging team events and employee engagement activities throughout the year

• Earned leave entitlement

• Maternity and paternity leave benefits as per company policy