Brand Manager (Food & Beverage Business)
Job Description
Analyze current and potential market, monitor competitor activities through market visits, and recommend strategies on product, price, and promotion.
Prepare annual sales forecasts, sales budget, P&L, and update product costing considering raw material and other cost changes.
Develop and execute monthly promotional plans within budget and closely monitor promotional effectiveness.
Support execution of annual brand plans across ATL, BTL, digital, and trade promotions by coordinating with agencies and internal teams for creatives, media, content, events, and POS.
Track brand performance, market trends, and competitor movement; prepare reports, dashboards, and presentations.
Assist in product development, packaging, and new variant launches; ensure launch and campaign readiness with supply chain coordination.
Ensure continuous product availability and maintain optimal stock levels for assigned products.
Conduct regular market and trade visits to gather field insights and support brand and business decisions.
Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies
Education
- Bachelor of Business Administration (BBA) in Marketing
Additional Requirements
- Age 30 to 38 years