Digital Marketing Manager - Clothing Brand

Job Context

Yamaan, a leading fashion and lifestyle brand, is looking for a highly motivated and result-driven Digital Marketing Manager who can drive online sales, increase brand awareness, and maximize return on marketing investment. The ideal candidate must have proven experience in managing digital campaigns that generate measurable sales growth for fashion, apparel, lifestyle, or e-commerce businesses.

Key Responsibilities

• Develop and execute digital marketing strategies focused on increasing online and offline sales.
• Plan, manage, and optimize Facebook, Instagram, Google, YouTube, TikTok, and other digital advertising campaigns.
• Monitor campaign performance and improve ROAS (Return on Ad Spend), CPA, and conversion rates.
• Manage e-commerce and website marketing activities to drive traffic and sales.
• Lead content planning, social media marketing, influencer marketing, and brand campaigns.
• Analyze customer behavior, sales funnels, and digital marketing data to identify growth opportunities.
• Coordinate with creative, content, and sales teams to ensure campaign effectiveness.
• Manage retargeting, email marketing, SMS marketing, and customer acquisition campaigns.
• Prepare daily, weekly, and monthly performance reports for management.
• Monitor competitors, industry trends, and emerging digital marketing opportunities.
• Manage digital marketing budget efficiently and ensure maximum ROI.

• 3 to 7 years
• The applicants should have experience in the following business area(s): E-commerce

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• Professional certifications in Google Ads, Meta Ads, Digital Marketing, or Analytics will be an added advantage.

• Age 25 to 40 years

• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2